Head of SEO

What you'll do Own non-brand organic acquisition across EN/JA/KO/ZH as a number, and decide which page types and which markets get the investment Set the index policy for auto-generated pages: what gets indexed, and where we stop spending crawl budget Fix technical SEO with engineering, with SSR as the foundation Own visibility in AI search (AI Overviews, ChatGPT, Perplexity) as a measured channel Make the calls on team, tooling and outside partners, and build the team How we work Small SEO team. Short path from decision to production You work directly with engineers, designers, PMs and analysts, without a ticket queue in between Engineering resource is allocated. You are a decision maker inside the team, not an advisor to it Reports to the Head of Growth Tokyo, on-site / remote hybrid. Team communication is in English, and Japanese is not required to work here Visa sponsorship available Stack Frontend: React + TypeScript, Tailwind CSS Backend: Node.js + TypeScript, GraphQL, PostgreSQL SEO / Analytics: Google Search Console, Ahrefs, Amplitude, Snowflake Requirements 6+ years in SEO, most of it technical, including a site of 100k+ URLs Experience with UGC, marketplace or database-driven sites, where pages are generated rather than written You can read and debug HTML, JSON-LD, HTTP status codes, canonical and hreflang yourself, and trace the gap between what a JavaScript framework renders and what Google actually sees You've analyzed server logs and changed a decision you had already made because of what they showed Track record of getting template or site architecture changes implemented through an engineering team. Migrations or large restructures welcome Basic SQL Able to define underspecified work yourself instead of waiting for direction Honest estimation, and early flagging when something is blocked or bigger than it looked English at native or fluent level (Japanese or Chinese a plus) Able to discuss the relationship between generative AI and creator communities calmly Nice to have Experience running SEO experiments with the success threshold set in advance Experience running SEO across multiple languages, including non-Latin scripts Experience with programmatic page generation at the tens-of-thousands scale Japanese or Chinese language ability, or consumer product experience in the Japanese market Experience measuring or improving visibility in LLM-based search Interest in anime, otaku culture and creator communities. Interest in AI generation Note: If you've read this, please tell us your top 3 favorite anime at the end of your message.