Sanrio, established in 1960, is a worldwide phenomenon known for its iconic characters such as Hello Kitty, Little Twin Stars, and My Melody. The brand has inspired various products such as toys, stationery, clothing, and accessories. The Tokyo Big Sight Complex is hosting a special event that celebrates everything Sanrio, which includes stage performances, character meet-and-greets, and limited edition merchandise for purchase.
To attend the one-day Sanrio Fes, you need a ticket that can only be obtained through a lottery system. Details on how to obtain a ticket can be found on the official event website. In case you don’t get a ticket, the event will be broadcasted online. More details about the online component will be added to the website closer to the event date.